EE HOPE UNITED

For the last few years, EE has been on a mission to tackle online hate in football. And I’ve been lucky enough to help them.

Four individuals in sports jerseys standing confidently outdoors against a cloudy sky.

In 2021, I created the Social Media content for the campaign, working with football talent to teach people ways to combat hate.

Creative Circle Best Digital for Positive Change
Creative Circle Best Social to Influence Positive Change
Creative Circle Best Use of Talent & Influencer

In 2022, I wrote up a few billboards and coasters (and managed to enrage some sexists in the process 🥳)

See the full campaign by the amazing Sarah Heavens and Will Brookwell here

Public service announcement billboard showing four people in green and black sports uniforms, with bold text that reads 'She's not the one sending death threats.' Additional text encourages searching EE Hope United to find out more about tackling sexist hate. Logos of Hope United and other organizations are visible at the bottom.
A yellow coaster with black text that reads, "Your sexist joke isn't funny" on a wooden surface.
A yellow coaster with black pixelated border and text saying "It's just a bit of banter..." on a wooden surface.
A black card with yellow pixelated border and text that says, 'Banter is funny. Sexist hate isn't. And it's not her problem. So if it happens at this table, give it the yellow card.' There is a QR code and some symbols at the bottom of the card.

Select Works

JL Christmas

DT Summer

Close-up of a smiling woman with blonde hair against a blue background, with the text 'got milf?' in the top right corner.

Random

Close-up of a woman applying lipstick in a dimly lit room.
A young boy in a dark sweater and white shirt crouches next to a potted plant, looking at the camera with a slight smile. The plant appears to be sprouting green leaves. A desk lamp illuminates the scene, with a background of a desk and chairs.