We’ve all been given this brief: create a small-budget stunt that’ll make the news. Enter Call It What It Is, a campaign that shows the trauma teenagers are leaving school with thanks to AI-accelerated sexual harm.

The stunt and campaign were featured in the Metro, Sky News, LBC, Times Radio, and Creative Boom, and backed by the Mayor of London. Thanks to the campaign, City Hall invested a further £6 million to tackle tech-enabled violence against women and girls. The school shirts are set to feature in an exhibition in one of London’s most prestigious art galleries.

Made with Don’t Panic, brought to life by the immensely talented Lara Baxter, Georgia Stephenson and Orla Keenan